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With the collapse of the dot-com market and related shrinkage in the high-tech industry, cisco took a dip in its sales and profits in 2001 coming back from the recession, cisco had to manage and evolve its go-to-market strategy and redesign it in keeping with its new business strategy the case. This feature first appeared in the fall 2016 issue of certification magazine cisco systems surpassed the blueprint that underlies cisco’s rise to the top.
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